Mark Welch's Professional Background
- From 1996 through 1999, Mark monitored and reported on "Web Site Banner Advertising" on his Adbility.com web site, which grew to more than $10,000 per month in revenue before its sale in late 1999 (ahead of the "dot-bomb" crash).
- Since 2000, Mark has developed a variety of independent web sites, including directory sites like LitPlans.com (a directory of literature lesson plan resources for English teachers, sold in July 2007 for $50,100)). He has also created dozens of affiliate web sites to promote products for his clients and other affiliate merchants. Mark has also run large pay-per-click search campaigns as an affiliate -- a highly profitable activity which also generates extremely valuable data for consulting clients.
- From 2002-2004, Mark used his dot-com money as a "buffer" which allowed him
to explore a very different career option: teaching English in middle school and high school.
Although this experience was enjoyable, Mark decided in 2004 that he was simply not suited
for full-time teaching in California's public schools.
- Mark is a licensed California attorney (since 1989), although he has chosen not to accept any new legal clients since 1997. He sold his professional web site to another law firm in 1998; he sold his "probate & trust attorney directory" web site to in 1999.)
- Mark received his J.D. degree from the University of
California at Berkeley's Boalt Hall School of Law, in May 1989.He received his B.A. degree in Journalism (with an interdisciplinary concentration
in computer science) in May 1983 from the University of Massachusetts in Amherst.
- From 1987 through 1990, Mark co-authored a syndicated newspaper column, reviewing computer products for the law office. The column appeared in specialty legal newspapers.)
- Earlier, Mark was a staff writer for InfoWorld and BYTE magazines.
- Mark authored a successful shareware computer program (the Generic Adventure Game System, in 1985) and co-authored a successor product (the Adventure Game Toolkit, released in 1987).
He also did all the custom web development work for two database-driven web sites.
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Past Clients
- Art.com (formerly artuframe):
In 1997, I designed this startup e-retailer's affiliate program, which became a key
element of the company's early success and growth, and proved to be the
company's most profitable marketing program. (Getty Imaging bought
Art.com, and later sold the domain name to another company, which later merged with AllPosters.com in 2005.)
- MovieGoods.com: I worked full-time as Chief Strategist for this movie poster e-retailing startup from April 2000 through July 2001. I assisted in the design and implementation of the e-commerce web site and affiliate program. I also advised on countless technology and business decisions, and was primarily responsible for implementation and management of the company's search-engine, paid-advertising, and affiliate marketing strategies.
- Sheet Music Plus: advised online sheet-music vendor regarding affiliate program design and recruiting issues.
Many of my clients, especially "agency" clients, prefer not to admit to hiring an outside consultant.
If you might be interested in my consulting services,
please contact me:Mark J. Welch
Internet Marketing Consultant
MarkWelch@MarkWelch.com
Hayward, California
(925) 462-8483
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